Hard Rock Hotel

Hard Rock Hotel

London | United Kingdom

2018-2019 | ID Scott Brownrigg

The Hard Rock Hotel London, located nearby the Hyde Park, on the Marble Arch corner, is a dream hotel for music lovers. A tribute to former residents such as Jimi Hendrix, Diana Ross, Bob Dylan and Buddy Holly, this hotel is a mix of elegance and rock’n’roll, with original artwork, refined furnishings, and an unbelievable memorabilia collection on display all over the hotel. Interna has been called to work for the public areas: the lobby-hall and the cocktail bar with the back bar, where it completed all the millwork, including the counters, the ceilings, the complex metal tube installation, the niches, the vanities, and the mirrors along with all the display cabinets for the memorabilia, like the one dedicated to Freddie Mercury, containing his piano. The unusual décor that covers the walls and the ceiling of the main entrance area is noteworthy:  it is characterized by a three-dimensional modular structure made of satin brass-plated steel tubes that with their intersections create a backdrop for other furnishing elements, such as metal panels, mirrors and light up screens which, with an array of shapes and sizes, create a play of lights, colours and reflections that gives to this area a stage-like effect.
Precious marbles, sparkling mirrors, back lit and back lacquered glasses along with the warm tones of walnut and brass are the main finishes selected for this project implemented by Interna respecting the highest levels of quality.